Case Study
How we rapidly scaled a Supplement company in the Health & Wellness space with YouTube Ads (5x Roas within 2 months)
Overview:
📌 Industry: Ecommerce. Health & Wellness, Supplements
📌 Ad Platforms Used: YouTube Ads
📌 Goal: Increase sales, improve ROAS, and scale ad spend efficiently while maintaining profitability
About the Client:
Our Client is a premium health supplement company focused on optimizing cognitive function, longevity, and overall well-being. Their products cater to high-performance individuals looking for science-backed solutions to enhance brain health and longevity.
The Task at Hand:
Our Client is a premium health supplement company focused on optimizing cognitive function, longevity, and overall well-being. Their products cater to high-performance individuals looking for science-backed solutions to enhance brain health and longevity.
Enhancing Creative Production & Media Buying Strategy:
From the outset, we implemented a structured testing approach, experimenting with multiple ad variations featuring different messaging angles and creative concepts.
Their funnel had already been validated on other ad platforms, our primary focus was ensuring that the right creative reached the right audience at the right time. To streamline this, we provided strategic video production, developing scripts with multiple hook variations and diverse spokespersons. High production and UGC styled content. These elements were rigorously tested across different audience segments, allowing us to quickly identify top-performing creatives.
On the media buying side, we leveraged a diversified targeting strategy, incorporating Keyword Targeting, Custom Intent, and Custom Affinity Audiences—a key factor in our success. Rather than relying solely on broad targeting or standard placements, which often underperform for this type of offer, we continuously refined our approach to maximize relevance and conversion rates.
The Results:
MLC Media successfully scaled the campaigns from September 2023 to April 2024, delivering exponential growth. Clicks increased from 717 to 25,281 (a 3,425% increase), while impressions surged from 83,207 to 2.87 million (3,354% growth). Most notably, purchases/sales skyrocketed from $3,178 to $54,017—a 1,600%+ revenue increase in just over six months. This demonstrates the power of strategic media buying and creative optimization in driving rapid business expansion.
