Case Study

How we scaled an online info product in the Health & Wellness space with YouTube Ads

Overview:

📌 Industry: Online Education, Finance, Tax Strategy

📌 Ad Platforms: Google Ads, YouTube Ads, Facebook Ads

📌 Objective: Scale course enrollments, improve ROAS, and optimize ad spend for maximum profitability.

About the Client:

Our is a leading online education platform designed for entrepreneurs seeking to navigate the complexities of tax strategy. Their courses provide in-depth guidance on legally minimizing tax burdens, maximizing deductions, and leveraging financial strategies to keep more profits in their businesses. By simplifying complex tax laws into actionable insights, The Tax Academy empowers business owners to make smarter financial decisions and achieve long-term savings.

The Task at Hand:

Our Client sought to scale course enrollments while maintaining strong ROAS. Their challenge was reaching entrepreneurs actively seeking tax-saving strategies. To achieve this, we shifted the majority of our ad spend to YouTube, where users are actively searching for solutions. This allowed us to target high-intent entrepreneurs more effectively, while still optimizing campaigns across Google and Facebook. Our goal was to improve conversion rates, maximize profitability, and scale ad spend efficiently.

The Results:

MLC Media successfully optimized ad campaigns, resulting in highly profitable lead generation. The top-performing campaign produced 7,400 leads at a $16.44 cost per lead (CPL), generating $232,719 in revenue and $128,430 in profit, with a 2.06 ROAS. Another campaign targeting YouTube viewers brought in 5,311 leads at a $15.52 CPL, resulting in $206,384 in revenue and $145,427 in profit, achieving a 2.76 ROAS. The highest ROAS campaign, with a 5.6 ROAS, generated $22,010 in revenue from just 283 leads, highlighting the effectiveness of precise targeting and conversion optimization. Multiple campaigns also achieved ROAS above 3-5X, demonstrating the impact of strategic keyword bidding, audience segmentation, and funnel optimization.